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Pricing : A Guide to Pricing Decisions
This book on pricing decisions gives practical guidance on how to identify customer value, estimating customers’ willingness to pay for these benefits, and on how psychology affects customers’ perception of prices in a market.This strategic view on pricing gives the reader a competitive advantage.It empowers them with means to plan and perform a pricing strategy based on their value propositions. The target group for this book is managers, entrepreneurs, and business students.The book guides the reader in understanding how economics, strategy, marketing, and psychology are combined when it comes to pricing decisions.Further, the chapters contain step-by-step procedures that help managers and entrepreneurs to succeed with complex pricing decisions in busy workdays.The analysis is based on the basic edition of Microsoft Excel software.In sum, the book helps the reader to strategically plan, execute, and win price competitions.It covers topics such as dynamic pricing, estimation of customers willingness to pay, price competition and wars, customers’ reaction to unfair prices, and price tactics and strategy.The book includes specialized chapters on pricing in e-commerce, and pricing in the sharing economy.
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Pricing Design
Pricing projects can feel tricky, but it doesn't have to be. Dan Mall explains how to earn more, by understanding what goes into a price (and why hourly rates don't work) and what your clients really want-and are willing to pay for. Learn the right questions to ask and when, and ways to turn client requirements into numbers, with a real-world example from Dan's agency. Whether you're running a shop or going solo, this is a book you can't afford to miss.
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The Pricing Journey : The Organizational Transformation Toward Pricing Excellence
Innovations in pricing can be transformative, but to reach their potential companies must devote equal attention to technical and organizational capabilities.Most firms, however, only pay attention to the technical dimensions of pricing, which severely limits the success of their initiatives.To remedy this, The Pricing Journey provides an integrated guide to the organizational, social, and behavioral aspects of pricing—drawing on principles of socio-technical change.Based on extensive qualitative and quantitative research in an array of firms around the world, Stephan M.Liozu provides a practical roadmap for management teams that aim to reach a new level of pricing power. Liozu introduces the 5 C model of transformation, which relies on change, capabilities, champions, confidence, and center-led organizational design to create effective and lasting pricing strategies.Rooting his recommendations in research and practice, Liozu proposes specific capabilities to develop on the road to pricing excellence.This book prepares pricing and marketing professionals to be true strategic partners, while contributing the study of pricing transformation.
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Nonlinear Option Pricing
New Tools to Solve Your Option Pricing ProblemsFor nonlinear PDEs encountered in quantitative finance, advanced probabilistic methods are needed to address dimensionality issues.Written by two leaders in quantitative research—including Risk magazine’s 2013 Quant of the Year—Nonlinear Option Pricing compares various numerical methods for solving high-dimensional nonlinear problems arising in option pricing.Designed for practitioners, it is the first authored book to discuss nonlinear Black-Scholes PDEs and compare the efficiency of many different methods.Real-World Solutions for Quantitative Analysts The book helps quants develop both their analytical and numerical expertise.It focuses on general mathematical tools rather than specific financial questions so that readers can easily use the tools to solve their own nonlinear problems.The authors build intuition through numerous real-world examples of numerical implementation.Although the focus is on ideas and numerical examples, the authors introduce relevant mathematical notions and important results and proofs.The book also covers several original approaches, including regression methods and dual methods for pricing chooser options, Monte Carlo approaches for pricing in the uncertain volatility model and the uncertain lapse and mortality model, the Markovian projection method and the particle method for calibrating local stochastic volatility models to market prices of vanilla options with/without stochastic interest rates, the a + b? technique for building local correlation models that calibrate to market prices of vanilla options on a basket, and a new stochastic representation of nonlinear PDE solutions based on marked branching diffusions.
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Innovation in Music: Technology and Creativity
Innovation in Music: Technology and Creativity is a groundbreaking collection bringing together contributions from instructors, researchers, and professionals.Split into two sections, covering composition and performance, and technology and innovation, this volume offers truly international perspectives on ever-evolving practices. Including chapters on audience interaction, dynamic music methods, AI, and live electronic performances, this is recommended reading for professionals, students, and researchers looking for global insights into the fields of music production, music business, and music technology.
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Building Rural Community Resilience Through Innovation and Entrepreneurship
Drawing from empirical analyses, case studies, and a synthesis of best practices, this book explores how innovation manifests itself in rural places and how it contributes to entrepreneurial development and resilience.Innovation in rural places may come about as a result of new forms of collaboration; policies that leverage rural assets and address critical service or product gaps; novel strategies for accessing financial capital; infusion of arts into aspects of community life; and cultivation of networks that bridge entrepreneurs, organizations, and institutions.The chapters illustrate how a number of innovation-related characteristics relate to economic vibrancy in rural places such as a strong connection to the arts, adaptive and sustainable use of natural resources, value-chain integrated food systems, robust bridging social capital networks, creative leveraging of technology, and presence of innovation-focused entrepreneurs.Through exploration of these and other topics, this book will provide insights and best practices for rural community and economic development scholars and practitioners seeking to strengthen the rural innovation ecosystem.
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Pricing Decoded : How Leading Pricing Practitioners Manage Price to Boost Profits
Pricing is a key priority of every company globally, as both customers and businesses grapple with ever more challenging economic conditions.Pricing Decoded is an authoritative but easy-to-read guide to support the transition to robust pricing to drive profitability. Renowned pricing experts Danilo Zatta and Maciej Kraus show organizations how to boost profitability and build a competitive advantage, transforming the way to set and manage prices.Case studies from the world’s leading pricing practitioners in both B2C and B2B organizations, such as Alcatel-Lucent, Asashi, Google, BP-Castrol, Unilever, Microsoft, Borealis, Hilton, Nike, MediaWorld, Philips Healthcare, Schneider Electric, DHL, Zalando, Zuora, Workday, Assa Abbloy, and Coor, are presented throughout.This book makes smart and innovative pricing more accessible and understandable for all.It provides a strong foundation in the concepts as well as the application in business, empowering you to judge monetization opportunities in a more effective way and ultimately make better decisions. The book is relevant to C-levels, managers, entrepreneurs, investors, as well as sales, marketing, and pricing managers, who want to learn more about topline potentials and monetization through pricing and achieve sustainable growth.
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Everyday Life-Environmentalism : Community Sustainability and Resilience in Asia
This book provides one of the first systematic introductions to the Japanese concept of life-environmentalism, Seikatsu-Kankyo Shugi.This concept emerged in the 1980s as a shared research framework among Japanese social scientists studying the adverse consequences of postwar industrialization on everyday life in communities. Life-environmentalism offers a lens through which the agency of small communities in sustaining their everyday life and living environment can be understood.The book provides an overview of this approach, including intellectual backgrounds and foundational concepts, along with a variety of empirical case studies that examine environmental and sustainability issues in Japan and other parts of Asia.It also includes critical reflections on the approach in light of contemporary sustainability challenges.The empirical topics covered in the book include local community responses to development projects, resource governance, disaster response and recovery, and historical environmental preservation.The chapters are contributed by researchers working at the forefront of the field.It provides only a glimpse into the vast literature that awaits further exploration and engagement in the future. The book is suitable for upper undergraduate students, graduate students, and researchers interested in environmental problems, sustainability and resilience, disaster mitigation and response, and regional development in Asian contexts, particularly Japan.It is well-suited for courses in anthropology, geography, sociology, urban and regional planning, political science, Asian studies, and environmental studies.
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