Products related to Strategy:
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Evolution of the Global Fitness Industry : Strategy, Sustainability and Innovation
The pandemic has taught us all how important it can be to look after our physical and mental health, and how worthwhile it is to invest in taking care of ourselves.This short book illustrates the main trends that are modifying the fitness industry worldwide and highlights contemporary relevance to strategic change.It outlines what is currently happening within the promising fitness market and analyses the major emerging trends and the scientific data, referring to startups that could become very interesting market players in the years to come.Sustainability and technology will be the subject of in-depth analysis, as they represent the main drivers that will guide the sector in the future.The book also considers the most important aspect of sustainability related to the fitness industry and wellness more generally: the Silver Economy.The analysis is supported by an extensive database involving the 100 leading companies in the sector worldwide.The novelty of this research is to provide a document analysing the typical characteristics of this market, consumption dynamics, consumer triggers, and underlying the socio-economic scenario.The treatment of key themes such as fitness-tech startups, sport strategic management and above all innovation and sustainability make the book unique and appealing to researchers, academics, students, and practitioners.
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Digital Innovation Strategy
Based on applied economics and from the perspective of an innovator seeking to develop a new digital business, this textbook is aimed at MBA and advanced undergraduate audiences interested in innovation strategy and competition in digital industries.Step-by-step, the book guides innovators through a dynamic market analysis and business model design, leading to an assessment of the future evolution of the market and the broader innovation ecosystem, and what the innovator can do to position the innovation for continued success.Each chapter defines and provides references for key concepts that can be further explored through suggested readings and study questions.Real-world case studies further facilitate forming a comprehensive view on how to resolve strategic challenges of digital innovation.The topics covered in this text are essential for a broad range of managers, consultants, entrepreneurs, technologists, and analysts to understand in depth.
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Creativity, Innovation and the Fourth Industrial Revolution : The da Vinci Strategy
The most important goals for an organization in the Fourth Industrial Revolution will be innovation and enhanced performance.Creativity is a means for promoting these goals – a creative person is a productive person who uses all their resources to attain specific goals.Da Vinci Creativity should be understood as being focused on improving performance both at individual and organizational levels.Traditional organizations can be hierarchical, and thus rigid, at a time when the external environment is undergoing very rapid change.The aim of this book is to present an organizational model that develops leaders who are able to cope with the demands of the Fourth Industrial Revolution. In light of the increasing levels of innovation being experienced in society around us, Creativity, Innovation and the Fourth Industrial Revolution: The da Vinci Strategy offers an organizational theory that can be applied in the Fourth Industrial Revolution.This book will be of interest to researchers, academics, and students in the fields of leadership, strategy, and technology and innovation management.
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Sustainable Innovation : Strategy, Process and Impact
The most important theme of the discourse on sustainable development and sustainability challenges concerns the relationship between innovation and sustainability.This book represents a realistic critical overview of the state of affairs of sustainable innovations, offering an accessible and comprehensive diagnostic point of reference for both the academic and practitioner worlds.In order for sustainable innovation to truly become mainstream practice in business it is necessary to find out how organizations can strategically and efficiently accommodate sustainability and innovation in such a manner that they accomplish value capturing (for firms, stakeholders, and for society), not merely creating a return on the social responsibility agenda.Addressing this challenge, the book draws together research from a range of perspectives in order to understand the potential shifts and barriers, benefits, and outcomes from all angles: inception, strategic process, and impact for companies and society.The book also delivers insights of (open) innovation in public sector organizations, which is not so much a process of invention as it is one of adoption and diffusion.It examines how the environmental pillar of the triple bottom line in private firms is often a by-product of thinking about the economic pillar, where cost reductions may be achieved through process innovation in terms of eliminating waste and reducing energy consumption.The impact of open innovation on process innovation, and sustainable process innovation in particular, is an underexplored area but is examined in this book.It also considers the role of the individual entrepreneur in bringing about sustainable innovation; entrepreneurs, their small- and medium-sized enterprises (SMEs), as well as the innovation ecosystems they build play a significant role in generating sustainable innovations where these smaller organizations are much more flexible than large organizations in targeting societal needs and challenges.The readership will incorporate PhD students and postgraduate researchers, as well as practitioners from organizational advisory fields.
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What are skimming strategy and market penetration strategy?
Skimming strategy is a pricing strategy where a company sets a high price for a new product or service to target early adopters and customers willing to pay a premium. This strategy helps the company maximize profits before gradually lowering prices to attract more price-sensitive customers. On the other hand, market penetration strategy involves setting a low price for a product or service to quickly gain a large market share. This strategy aims to attract customers away from competitors by offering a more affordable option. Companies using this strategy often focus on increasing sales volume to offset the lower prices and potentially achieve economies of scale.
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What are strategy games?
Strategy games are a genre of video games that require players to use critical thinking, planning, and decision-making skills to achieve specific objectives. These games often involve managing resources, building structures, and controlling units to outsmart opponents or overcome challenges. Strategy games can be played in real-time or turn-based formats and can range from historical simulations to futuristic sci-fi scenarios. Overall, strategy games offer players a mentally stimulating and engaging experience that rewards strategic thinking and tactical prowess.
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Looking for strategy game.
If you're looking for a strategy game, you might want to consider trying out "Civilization VI" or "Total War: Three Kingdoms." Both of these games offer deep strategic gameplay, allowing you to build and manage your own empire, make diplomatic decisions, and engage in tactical battles. Another option could be "XCOM 2," which offers turn-based tactical combat and base management as you lead a resistance force against an alien invasion. These games provide a variety of strategic challenges and opportunities for you to test your skills and decision-making abilities.
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What is pricing strategy?
Pricing strategy refers to the method a company uses to set the prices of its products or services. It involves analyzing market conditions, competition, and customer demand to determine the most effective pricing approach. Pricing strategy can include various tactics such as cost-plus pricing, value-based pricing, skimming pricing, or penetration pricing. The goal of a pricing strategy is to maximize profits while remaining competitive in the market.
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Innovation Management : Effective strategy and implementation
The new edition of this highly successful textbook draws on the authors’ extensive industry experience and academic research to provide a concise and practical approach to developing and implementing strategies.Offering a highly readable text alongside an effective mix of theory, case studies and updated pedagogical features, the book covers both strategic and managerial elements of innovation.The tools described by the well-respected and authoritative author team can be used to improve performance in both service and manufacturing companies, and the text is an excellent practical resource for students and managers alike.This textbook caters primarily for MBA and executive students of Innovation Management.In addition, it is an essential text for upper level undergraduate and postgraduate students of Innovation Management, as well as for practitioners seeking to enhance their understanding of the subject. New to this Edition:- Updated and expanded coverage throughout based on a review of over 250 key publications on innovation management- 86 international case studies that illustrate both the theory and practice of managing innovation- Video interviews on the companion website to accompany case studies from each chapter, featuring high-profile business managers from around the world- Reflective questions for students at the end of each chapter, with suggested answers on the companion website
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Digital Marketing : Integrating Strategy, Sustainability, and Purpose
Digital Marketing: Integrating Strategy, Sustainability, and Purpose, Second Edition, draws on the latest digital tactics and strategic insights to help students understand how to generate sustainable growth through digital integration.It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective tactics and tools with organizational core values to achieve competitive advantage. Retaining the popular integrated approach that introduces students to each concept as it becomes relevant to the digital marketing plan, this edition:Combines a strong theoretical foundation with practical insights and activities that give students a comprehensive understanding of how to implement a digital marketing strategy in a modern business environment striving for purposeIntroduces the Sustainable Marketing Normal, a values-driven marketing model for the digital age which incorporates the 6Ps of marketing (product, price, place, promotion, participation, and purpose) to grow customer loyalty and advocacy and achieve sustainable outcomes for all stakeholdersOutlines the key Drivers of Change and leading digital marketing trends that students must understand and incorporate to be future ready and drive business opportunitiesDemonstrates the impact of emerging technologies, such as virtual reality and augmented reality, on customers and other stakeholdersHighlights the concept of "network thinking," as an opportunity for marketers and organizations to engage in activities that create value through platforms and networksPresents critical insights on the importance of using data analytics to inform and drive digital activitiesIncorporates QR codes throughout the book, which link to the book’s companion website, Digital Marketing Resource Center, offering a truly interactive learning experienceUpdated examples, a broader set of case studies, and interactive exercises support students at all stages of digital literacy, making Digital Marketing, Second Edition, the go-to guidebook.An updated companion website, accessible at dmresourcecenter.com, also offers instructors a richer set of support material, including a test bank.
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Knowledge Management Systems Design : Innovation and Strategy
Knowledge Capital, which ensures the sustainability, competitiveness, and stability of an organization, can be regenerated in a value-added form, made available for creating quality products and services through the application of innovative Knowledge Management techniques.This includes setting up and applying ISO-compliant Knowledge Management Systems (KMS) across various domains.The book includes practical case studies providing a thorough analysis of the necessary procedures and technologies for KMS development.It also highlights innovative frameworks like the Virtuous KM Cycle, MASK techniques, Daisy Model, and the Husain-Ermine AI-KM Model. Covering nearly all facets of KM, the book details the evolution and provides a clear depiction of fundamental theories, leading to the latest trends in integrating Artificial Intelligence with KM practices.Also discusses the challenges of measuring the effectiveness of KM techniques and the value they add to an organization, which helps make the adoption of KM more likely to succeed and be sustainable. As such, this book serves as an essential resource for students and researchers in Knowledge Management, and for managers, academicians, and professionals in both public and private sectors.
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Reshaping Entrepreneurship Education With Strategy and Innovation
New small business owners are constantly pressured to play a major role in the economic growth of their respected nation.However, revitalizing how individuals think, research, teach, and implement performance strategies to improve the operations of these small businesses is critical to entrepreneurial success. Reshaping Entrepreneurship Education With Strategy and Innovation is an essential reference source that discusses strategies to overcome performance barriers as well as implementation of effective entrepreneurial processes based on a wide range of global issues.Featuring research on topics such as authentic leadership, business ethics, and social entrepreneurship, this book is ideally designed for entrepreneurs, business professionals, scholars, researchers, students, and practitioners seeking coverage on innovative performance operations of small businesses.
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What is the difference between a marketing strategy and a communication strategy?
A marketing strategy is a comprehensive plan that outlines an organization's overall approach to promoting and selling its products or services. It includes elements such as target market analysis, competitive positioning, pricing, and distribution. On the other hand, a communication strategy is a subset of the marketing strategy that focuses specifically on how the organization will communicate with its target audience. This includes messaging, channels, and tactics to effectively reach and engage customers. In essence, a communication strategy is a more specific and tactical aspect of the broader marketing strategy.
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Has he changed his strategy?
Yes, he has changed his strategy. He realized that his previous approach was not yielding the desired results, so he decided to try a different approach. By changing his strategy, he hopes to achieve better outcomes and improve his chances of success.
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What is Ferrero's marketing strategy?
Ferrero's marketing strategy focuses on creating emotional connections with consumers through storytelling and nostalgia. They emphasize the quality and premium nature of their products, using a combination of traditional and digital marketing channels to reach their target audience. Ferrero also leverages partnerships with popular brands and influencers to increase brand visibility and engagement. Overall, their strategy revolves around building brand loyalty and trust among consumers.
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What are fantasy strategy games?
Fantasy strategy games are a genre of video games that combine elements of fantasy and strategy. Players typically take on the role of a leader or commander in a fictional world, where they must make strategic decisions to build and manage their own empire, army, or civilization. These games often involve resource management, tactical combat, and diplomatic relations with other factions or players. Fantasy elements such as magic, mythical creatures, and epic quests are also commonly featured in these games, adding an extra layer of depth and immersion to the gameplay.
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