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E-commerce - Eastwood
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E-commerce 2023–2024: business. technology. society., Global Edition
E-commerce 2023–2024: business. technology. society. provides you with an in-depth introduction to e-commerce with coverage of key concepts and the latest empirical and financial data.Hundreds of examples from companies such as Meta®, TikTok®, Netflix®, YouTube®, Walmart®, and Amazon® illustrate how e-commerce is altering business practices and driving shifts in the global economy. The 18th Edition features all new or updated opening, closing, and “Insight on” cases.Coverage reflects the latest developments in business, technology, and society that impact e-commerce, with text, data, figures and tables updated through September 2022.Each chapter ends with a section on careers in e-commerce that features job postings from online companies for entry-level positions.Tips on how to prepare for interviews and apply course knowledge to likely interview questions are included. This print textbook is available for students to rent for their classes.The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed.
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E Commerce for Entrepreneurs
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Electronic Payment Systems for E-commerce
Generally society has been moving towards electronic payment systems since the 1970s, but it is only the arrival of the Internet and its vertiginous growth, that has made possible the recent advances in this area.
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What is the difference between the E-Commerce Manager, the Merchant in E-Commerce, and the Specialist in E-Commerce?
The E-Commerce Manager is responsible for overseeing the overall e-commerce strategy, including managing the website, online marketing, and sales. They are often in charge of a team and are focused on driving the overall success of the e-commerce business. The Merchant in E-Commerce is responsible for selecting and sourcing products to sell online, negotiating with suppliers, and managing inventory. They are focused on the product side of e-commerce and ensuring that the right products are available to meet customer demand. The Specialist in E-Commerce is an expert in a specific area of e-commerce, such as digital marketing, website optimization, or customer experience. They provide specialized knowledge and skills to support the overall e-commerce strategy and may work closely with the E-Commerce Manager and Merchant to achieve specific goals.
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Will e-commerce always work?
E-commerce has been successful and continues to grow, but it may not always work for every business. Factors such as changing consumer preferences, technological advancements, and market competition can impact the success of e-commerce. Additionally, some products and services may be better suited for traditional retail channels. However, with the right strategies and adaptation to market trends, e-commerce can remain a viable and profitable business model for many companies.
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How does E-Commerce work?
E-commerce works by allowing businesses to sell products or services online through a website or online marketplace. Customers can browse through the products, add items to their cart, and proceed to checkout by entering their payment and shipping information. Once the order is placed, the business processes the payment, fulfills the order, and ships the products to the customer. E-commerce platforms also handle tasks such as inventory management, order tracking, and customer support to ensure a smooth shopping experience.
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What is an E-Commerce merchant?
An E-Commerce merchant is a business or individual that sells products or services online through an electronic platform, such as a website or mobile app. They accept payments electronically and handle transactions with customers over the internet. E-Commerce merchants may sell physical goods, digital products, or services, and they are responsible for managing their online store, inventory, shipping, and customer service.
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JD.com Story : An e-Commerce Phenomena
Valued at $25 billion following its IPO in 2014, JD.com (Jingdong) is China's second largest e-commerce company (behind its rival Alibaba) and leads the way in sales of consumer electronics and books.Through unprecedented access to the inner-workings of JD.com and its founder, Richard Liu, and other main players, this book offers the most detailed examination of the success behind one of China's most successful companies of recent times.Founded in 1998 as an online magneto-optical store, the company evolved into selling books, CDs, videos and consumer electronics online on an enormous scale.In 2014, Asia's largest Internet company, Tencent, acquired a 20% stake in JD.com, which made the company the No.2 online retailer in China, and thus triggering a fierce battle with Alibaba for dominance in the China market.The story of JD.com's growth, and the strategies and philosophy of its charismatic founder, is featured in this fascinating book.
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Kentucky Quilts and Quiltmakers : Three Centuries of Creativity, Community, and Commerce
Quilts are much more than fabrics or less conventional materials stitched or otherwise secured together to adorn beds and walls.While many of these beautiful and intricate works of art are rich in history and tradition and provide a gateway into the past, others reflect the avant-garde mastery of contemporary, cutting-edge talent. _Kentucky Quilts and Quiltmakers: Three Centuries of Creativity, Community, and Commerce_ is the first comprehensive study to approach quilts as objects of material culture that have appeared consistently throughout the history of the commonwealth and the country.Linda Elisabeth LaPinta highlights such topics as the role of quilt making in women's history; the influence of early Black quiltmakers and quilters; popular Kentucky quilt patterns, types, and colors; and the continuing importance to Kentuckians of preserving quilt history and traditions. The author provides a panoramic view of the Kentucky quilt world—from Colonial America through the American Revolution, the Civil War to the 1900s, to the new millennium and the ever-changing landscape of today's quilting industry.LaPinta reveals the pivotal role that Kentucky's quilts and quiltmakers have played in shaping significant aspects of the national quilt scene, including the first statewide quilt documentation project, significant exhibits, major quilt organizations, and the National Quilt Museum.Rounding out this all-encompassing volume is a collection of significant and intimate recollections and artistic commentaries by notable quiltmakers who created these works of art, as well as discussion of the curators, collectors, historians, entrepreneurs, and other key players who have created, conserved, celebrated, and showcased the commonwealth's extraordinary quilt world culture.
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E-Commerce Power : How the Little Guys are Building Brands and Beating the Giants at E-Commerce
In E-Commerce Power, Jason G. Miles shares a practical framework for starting and scaling a profitable e-commerce brand in the age of Amazon.E-Commerce Power is filled with encouragement, practical advice, tips, strategies, interviews, and proven online marketing methods – all organized to help new entrepreneurs.In 2008, Jason worked with his wife to start their new brand created on eBay selling doll clothes.In 2013, they launched Pixie Faire – a popular sewing supply marketplace that has had over 4 million patterns downloaded which is averaged at 60,000-70,000 orders a month.The site has been featured by Shopify and is in the top 1% of all Shopify sites based on worldwide site traffic.Within E-Commerce Power, Jason aims to teach new entrepreneurs how he and his wife were able to accomplish such a feat and thrive from it.E-Commerce Power is: Packed with interviews featuring small business owners crushing it online. A practical framework that explains how to scale up an e-commerce business for even the most novice reader. An enthusiasm guide of Amazon’s 3rd party selling system which has created a boom in Private Label product strategies.
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Changing Face Of E-commerce In Asia
Asia has been a hub for e-commerce companies in the past decade and the growth trajectory narrates the story of bright future.Its growth has largely impacted the economic, social and technological advancements in every country and contributed to global trade.Nonetheless, the success and failure of e-commerce companies lies on various factors, some of which include product pricing, competition, strategies and business models.However, with surveys in India indicating how sale of counterfeit products remains a significant problem for online shoppers across many e-commerce sites, e-commerce companies claim they are taking tough steps to ensure that counterfeit products do not make their way to customers, by delisting fraud sellers, using tamper-proof packaging and monitoring warehouses.This book aims to unwrap the stories of e-commerce companies in Asia and how they have contributed to the society.It discusses the growth and failures of some e-commerce giants and looks at both theoretical and practical aspects of e-commerce by presenting the issues, challenges and successes of e-commerce businesses.It examines interdisciplinary and transdisciplinary aspects from micro and macro perspectives and links disciplines like strategy, management, entrepreneurship, competitiveness, finance, technology and operations.
Price: 135.00 £ | Shipping*: 0.00 £
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What is an E-commerce Manager?
An E-commerce Manager is responsible for overseeing and managing the online sales and presence of a company. They are in charge of developing and implementing strategies to drive online traffic, increase sales, and improve the overall customer experience on the company's website. E-commerce Managers also analyze data and metrics to make informed decisions on product offerings, pricing, and marketing campaigns to optimize the online shopping experience for customers. Overall, they play a crucial role in maximizing the company's online revenue and growth.
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Why is E-commerce not sustainable?
E-commerce is not sustainable for several reasons. First, the increase in online shopping leads to higher energy consumption and carbon emissions from transportation and packaging. Additionally, the rise of fast fashion and disposable consumer goods in e-commerce contributes to environmental degradation and waste. Furthermore, the reliance on large warehouses and fulfillment centers for e-commerce operations can lead to land use and habitat destruction. Finally, the convenience of e-commerce can lead to overconsumption and unnecessary purchases, further straining the environment.
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Will e-commerce merchants earn a lot?
E-commerce merchants have the potential to earn a significant amount of money, but success in this field depends on various factors such as the quality of products, marketing strategies, customer service, and competition. Those who are able to effectively target their audience, provide excellent customer experience, and adapt to market trends can see substantial profits. However, it is important to note that like any business, there are risks involved, and success is not guaranteed.
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What is a merchant in e-commerce?
A merchant in e-commerce is a person or business that sells products or services online. They typically operate their own online store or sell through third-party platforms like Amazon or eBay. Merchants are responsible for managing their inventory, processing orders, and handling customer service. They may also be involved in marketing and promoting their products to attract customers to their online store.
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